Communication in Event

Communication in Event

You will first need to establish a graphic charter, yours. You must have an identity so that participants recognize you and find you easily.

Your festival needs to have maximum visibility to bring more audience. Communication is an important element to make you known.

You can use the new techniques of digital among others on social networks, inexpensive and dynamic. You will find all our tips to communicate well on social networks in this previous article.

Ticketing

For the sale of your tickets, you can do it online upstream, and on site for latecomers. Offers a combination of online ticketing and  ticketing on site , with payment management at its on-site sales counter. These 2 channels will help you avoid queues and save time. An online platform will allow you to follow in real time your sales on all channels, as well as the number of entries.

Balance sheet

Your task is not over even at the closing of the festival! The balance sheet, a step not to neglect to know the impact of your event! It is necessary to make a quantitative and qualitative evaluation of the event (sales figures, figures of entries, analysis of the data collected in the registration forms, etc.), especially if you are aiming for a new edition! You will only have to exploit the data returned on your actions to better prepare your next edition!

Build a team

Setting up a team is essential for organizing your event. In order to be more efficient and to split workloads among employees, consider giving key functions to your team members and establishing an internal organization, for better stability and work efficiency.

For small associations, you can co-organize your event with other associations, without forgetting to involve volunteers, involving them during the preparation of the festival. They will be more motivated, more involved in their tasks, and more efficient on the day of the event.

Programming

Programming is the DNA of your festival; it represents your artistic orientations. So it helps to better understand your target and you’re positioning. The choice of artists is also not to be neglected: the more your artists are known more there will be public. If you have a small budget, you can also launch calls for projects and cast for amateur artists. This practice is common for student festivals for example.

Finally, do not forget the signing of a contract of engagement with the artists. The latter will bind you to the artist, with all the legal mentions of the service!