The graphic universe of your event

The graphic universe of your event

event management, event organizer, corporate Events, event management companies

You want to organize your event and you still do not have a visual identity? Gives you some tips for setting up your graphic universe.

What is a visual identity?

A visual identity is the set of graphic elements that represent the brand (Logo, Colors, font, symbols ...). These elements are gathered exhaustively in a document called a graphic charter. The latter describes in detail the different conditions of use of your elements. So, respecting your charter, your identity will always be there regardless of the medium used.

In addition, having a visual identity is fundamental to make yourself known. It helps to keep consistency between your communication media. Thus participants quickly identify the event and facilitate its memorization.

Identify your needs

Before you start creating your identity, think about how you want to be perceived. Then identify the personality of your event, whether it is festive, or rather institutional. Indeed, your visual identity must combine your values ​​with visual atmospheres! This will better target your potential participants who will recognize themselves through your graphic universe.

To help you, you can use the Pinterest network in your search for inspiration.

The logo :

The logotype is the first identification symbol. It allows you to transmit your references and differentiate yourself from the competition.



The graphic universe

All the elements that revolve around the logo is the graphic universe: they dress the various communication media. This universe makes it possible to keep a coherence between the different creations and thus to bring richness to your message.

The tickets

Tickets go beyond simply allowing entry to your event. It is a medium of communication on which some participants build a sentimental value. They create excitement before the event, and a memory after it.

The badges

Badges make it easy to identify your attendees and give you more control over access. With   , create 100% customization badges where you can provide maximum information to your participants, as well as the ability to print badges on demand on the day of your event thanks to the public reception desk.

Website

It puts at the disposal of your public the necessary information as well as multimedia content (place, articles, photos, videos, music ...)
The website is the showcase of your event; it must be consistent with your graphic universe.

The posters

A physical support that allows you to take your event beyond the web platforms. It is equally important to keep your identity on this format there, to remind your universe on the web and keep a link between the different media used.

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